Top 30 Reputation Marketing Tips
“Business has only two functions – Marketing and Innovation.” –Milan Kundera
1. Never underestimate how effective word-of-mouth marketing is.
2. You can’t opt out of reputation management, if you don’t control the story, someone else will.
3. Be where your customers are. Create an online presence in each area and then focus on engagement.
4. Once you create a social media account use it consistently. Become part of the community.
5. It’s important reputation marketing tip is that you are driving the story if you want to create an amazing reputation for yourself in your niche.
6. Get a book published. Being an author is a great way to boost your reputation online and offline.
7. Reputation Marketing Tips -Even when it’s your reputation, it’s still about your audience. Speak through their lens, not yours.
8. When you mess up, to salvage your reputation, the best thing you can do is apologize.
9. When faced with critic online, the best thing you can do is avoid arguments. Instead, make it about the audience and take the hits in good spirit.
10. It’s important to be yourself because you cannot maintain a fake persona forever.
2. You can’t opt out of reputation management, if you don’t control the story, someone else will.
3. Be where your customers are. Create an online presence in each area and then focus on engagement.
4. Once you create a social media account use it consistently. Become part of the community.
5. It’s important reputation marketing tip is that you are driving the story if you want to create an amazing reputation for yourself in your niche.
6. Get a book published. Being an author is a great way to boost your reputation online and offline.
7. Reputation Marketing Tips -Even when it’s your reputation, it’s still about your audience. Speak through their lens, not yours.
8. When you mess up, to salvage your reputation, the best thing you can do is apologize.
9. When faced with critic online, the best thing you can do is avoid arguments. Instead, make it about the audience and take the hits in good spirit.
10. It’s important to be yourself because you cannot maintain a fake persona forever.
“Everything you post on social media impacts your personal brand. How do you want to be known?” – Lisa Horn
11. Set up a Google Alert for your name, your product, your brand, your industry and then monitor the buzz. When appropriate, take part in the buzz.
12. Always request reviews from your top customers. Then promote those reviews.
13. Include social proof of any compliment you receive regarding your business. It’s okay to shine the light on yourself when it’s really about your audience and what they are saying about you.
14. Bright Local says that 72% of buyers trust online reviews as much as they trust personal recommendations. ( Note this important reputation marketing tip).
15. Tie your brand with a charity that you know your audience will love being part of.
16. A great way to boost your reputation as a thought leader is to get guest posts into popular blogs, online magazines, and newspapers.
17. Your online reputation cannot take care of itself. As a reputation marketing strategy you need to, actively, drive the narrative.
18. It’s important to respond to comments about your brand positively and enthusiastically to further show your audience how important they are.
19. Build your online reputation through community participation. Join groups where your audience hangs out and get to know them and participate without selling.
20. While automation tools are helpful in some aspects of reputation management nothing can replace your ability to engage with your audience.
12. Always request reviews from your top customers. Then promote those reviews.
13. Include social proof of any compliment you receive regarding your business. It’s okay to shine the light on yourself when it’s really about your audience and what they are saying about you.
14. Bright Local says that 72% of buyers trust online reviews as much as they trust personal recommendations. ( Note this important reputation marketing tip).
15. Tie your brand with a charity that you know your audience will love being part of.
16. A great way to boost your reputation as a thought leader is to get guest posts into popular blogs, online magazines, and newspapers.
17. Your online reputation cannot take care of itself. As a reputation marketing strategy you need to, actively, drive the narrative.
18. It’s important to respond to comments about your brand positively and enthusiastically to further show your audience how important they are.
19. Build your online reputation through community participation. Join groups where your audience hangs out and get to know them and participate without selling.
20. While automation tools are helpful in some aspects of reputation management nothing can replace your ability to engage with your audience.
“A brand is no longer what we tell the customer it is – it is what customers tell each other it is.” – Scott Cook
21. When you focus on problem-solving over selling and fix issues before they become problems that you will be perceived as being a forward thinker.
22. Reemember this reputation marketing tip also - Happy customers tend to share their happiness at a lesser rate than unsatisfied customers do.
23. Use the right tools to manage your online reputation: profiledefenders.com, Google alerts, and others will help you so that you can focus on engagement.
24. The best two words you can use to improve your online reputation are “Thank you.”
25. Don’t hide issues from your customers. That tactic always backfires. Be proactive and transparent.
26. When dealing with negative feedback the reputation marketing tip is try to focus on how you can help rather than how you can defend yourself.
27. Consistency is a big key to getting your voice out there to the world. Keep blogging, keep publishing, and keep making great products. ( Don't ignore this imporatnt reputation marketing tip).
28. As your company grows, consider hiring an online reputation management specialist to keep you on track.
29. Invest in paid advertising to promote your best work such as blog posts that truly let your audience get to know your brand.
30. Become the go-to expert in your niche by staying on top of the industry and keeping your ear to the ground for buzz.
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