Top 30 Retargeting/ Remarketing Tips
“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” -- Seth Godin
1. Did you know that you can use YouTube as a remarketing platform? Even if you do not have a YouTube channel, you can use their advertising platform to run amazing in-stream advertising to people who have already visited your website.
2. The reason you want to retarget customers and website visitors is because it takes 7 to 8 times for buyers to see your offering before most will respond.
3. Set up different landing pages for your remarketing efforts. If they did not convert the first time, you need to figure out why so that you can exploit those reasons in your new landing pages.
4. Don’t be afraid to try remarketing tips. It’s easy using Facebook Ads and the Facebook Pixel. If you use WordPress, there is a plugin for that.
5. If you set up your remarketing efforts to attract shopping cart abandoners you can boost your sales exponentially by getting those shopping cart abandoners to finish their purchase by sending them a coupon.
6. When you create remarketing ads, ensure that they are acknowledging that they are for remarketing by personally addressing your customers, shopping cart abandoners, and former site visitors in the ad depending upon which you’re targeting.
7. Your ads should have the same look and feel of your website to help you maintain branding.
8. Avoid generic messaging in your remarketing ads. Be more personal in these ads than in other ads since the people you’re targeting already know who you are.
9. When embarking on a remarketing campaign consider creating multiple types of ads including text ads and display ads.
10. Did you know that you can cap the number of times your customers see your remarketing ads? This is important because you don’t want them to feel as if they’re being followed around in a creepy manner. (Note this important remarketing/retargeting tip).
2. The reason you want to retarget customers and website visitors is because it takes 7 to 8 times for buyers to see your offering before most will respond.
3. Set up different landing pages for your remarketing efforts. If they did not convert the first time, you need to figure out why so that you can exploit those reasons in your new landing pages.
4. Don’t be afraid to try remarketing tips. It’s easy using Facebook Ads and the Facebook Pixel. If you use WordPress, there is a plugin for that.
5. If you set up your remarketing efforts to attract shopping cart abandoners you can boost your sales exponentially by getting those shopping cart abandoners to finish their purchase by sending them a coupon.
6. When you create remarketing ads, ensure that they are acknowledging that they are for remarketing by personally addressing your customers, shopping cart abandoners, and former site visitors in the ad depending upon which you’re targeting.
7. Your ads should have the same look and feel of your website to help you maintain branding.
8. Avoid generic messaging in your remarketing ads. Be more personal in these ads than in other ads since the people you’re targeting already know who you are.
9. When embarking on a remarketing campaign consider creating multiple types of ads including text ads and display ads.
10. Did you know that you can cap the number of times your customers see your remarketing ads? This is important because you don’t want them to feel as if they’re being followed around in a creepy manner. (Note this important remarketing/retargeting tip).
“Success in this industry is not in finding the right person, but in becoming the right person.” –Dr. Forrest Shaklee
11. Study your market’s timing for using their computer, reading emails, getting on Facebook, Twitter and so forth. That way you can time the ads to appear when your audience is more likely to see them.
12. When you decide to do remarketing it’s imperative that you know which pages of your site to tag so that the right people see your remarketing message. Tip: It should be landing pages, not a generic page.
13. Segment your remarketing campaigns based on the goal. For example, if you are remarketing to shopping cart abandoners they should get a different message than people who left a landing page without clicking to convert.
14. Try creating CTAs for each of your sales funnels is an imporatnt retarget marketing tip so that you can target each ad you create appropriately based on the CTA.
15. If you’re using Google Ads in your retargeting efforts enable your ads to show up in multiple sizes so that publishers can show your advertisement regardless of their size standards.
16. If hard CTAs aren’t working (buy now) soften your CTA to offer free downloads, a webinar, or a lower priced entry item directed toward remarketing to site visitors who didn’t convert.
17. Your best remarketing campaign starts with great ad copy and a high converting landing page. Don’t skimp on either if you want to be successful with your remarketing campaign.
18. Use Facebook Ads to target newsletter subscribers. These people already know who you are and they’ll respond at a higher rate to your ads.
19. Did you know you can import your newsletter subscribers to Facebook as a custom audience? (Important Remarketing tip).
20. When you target the audience members who have already seen what you offer, you’ll get a much higher return on your investment in remarketing ads than regular ad types.
12. When you decide to do remarketing it’s imperative that you know which pages of your site to tag so that the right people see your remarketing message. Tip: It should be landing pages, not a generic page.
13. Segment your remarketing campaigns based on the goal. For example, if you are remarketing to shopping cart abandoners they should get a different message than people who left a landing page without clicking to convert.
14. Try creating CTAs for each of your sales funnels is an imporatnt retarget marketing tip so that you can target each ad you create appropriately based on the CTA.
15. If you’re using Google Ads in your retargeting efforts enable your ads to show up in multiple sizes so that publishers can show your advertisement regardless of their size standards.
16. If hard CTAs aren’t working (buy now) soften your CTA to offer free downloads, a webinar, or a lower priced entry item directed toward remarketing to site visitors who didn’t convert.
17. Your best remarketing campaign starts with great ad copy and a high converting landing page. Don’t skimp on either if you want to be successful with your remarketing campaign.
18. Use Facebook Ads to target newsletter subscribers. These people already know who you are and they’ll respond at a higher rate to your ads.
19. Did you know you can import your newsletter subscribers to Facebook as a custom audience? (Important Remarketing tip).
20. When you target the audience members who have already seen what you offer, you’ll get a much higher return on your investment in remarketing ads than regular ad types.
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
21. You can put your Facebook pixel on all pages of your site or on particular pages of your site to better target audience members in your retargeting effort.
22. Consider hiring an expert to help you with your remarketing efforts if you have the budget, that way you’ll speed up your learning curve.
23. To build a remarketing ad on Facebook, first install the Facebook Pixel on your website pages, you can get the Facebook Pixel tab in your Ad Manager.
24. Don’t be confused about the Facebook Pixel. You get the same Pixel for all sites. Connect it to your ad and website. Then watch as it works its magic.
25. Remarketing or Retargeting is a great way to advertise to your audience. All it means is that you’re going to send ads directly to the people who have already connected with you in some way such as a newsletter, website, landing pages, and shopping carts.
26. Using your email list to retarget those subscribers is a good strategy as it is a great way to get the attention of list members who aren’t opening your emails.
27. Need more remarketing tips ? Remarketing enables you to help your customers finish an action they have failed to complete, such as finishing checking out.
28. A great custom campaign would be to segment your email subscribers who downloaded a freebie from the rest. Then market only to the people who downloaded a certain freebie using remarketing.
29. Use custom audiences and your email list to promote contests. The reason is that they already know who you are and are more likely to participate.
30. Use remarketing to get survey answers. This is one of the best remarketing tip. You can target only people who purchased a certain product from you by uploading their email addresses as a “custom audience.”
If you like Remarketing /Retargeting Tips and Techniques you may like other Internet Marketing Tips also.
22. Consider hiring an expert to help you with your remarketing efforts if you have the budget, that way you’ll speed up your learning curve.
23. To build a remarketing ad on Facebook, first install the Facebook Pixel on your website pages, you can get the Facebook Pixel tab in your Ad Manager.
24. Don’t be confused about the Facebook Pixel. You get the same Pixel for all sites. Connect it to your ad and website. Then watch as it works its magic.
25. Remarketing or Retargeting is a great way to advertise to your audience. All it means is that you’re going to send ads directly to the people who have already connected with you in some way such as a newsletter, website, landing pages, and shopping carts.
26. Using your email list to retarget those subscribers is a good strategy as it is a great way to get the attention of list members who aren’t opening your emails.
27. Need more remarketing tips ? Remarketing enables you to help your customers finish an action they have failed to complete, such as finishing checking out.
28. A great custom campaign would be to segment your email subscribers who downloaded a freebie from the rest. Then market only to the people who downloaded a certain freebie using remarketing.
29. Use custom audiences and your email list to promote contests. The reason is that they already know who you are and are more likely to participate.
30. Use remarketing to get survey answers. This is one of the best remarketing tip. You can target only people who purchased a certain product from you by uploading their email addresses as a “custom audience.”
If you like Remarketing /Retargeting Tips and Techniques you may like other Internet Marketing Tips also.