Top 30 PPC Marketing Tips
“Don’t try and break through the noise… Just engage.” – Pam Moore
1. If you’re not involved in PPC ( pay per click) marketing yet, you are missing out on a golden opportunity to get more eyes on your content.
2. Before creating a PPC campaign, ensure that you have your objectives in order. What you’re trying to achieve is of utmost importance if you want to succeed.
3. Consider using Facebook to start your first mobile PPC campaign. It’s easy as a few clicks to get started.
4. Before you embark on a PPC campaign, you need to set a budget for it. The best ppc marketing tip is it should not take away from the rest of your marketing budget but should be an addition to it.
5. If you have a personal business that requires calls to get started set up a PPC campaign that is “click for calls” instead of going to a sales page. A lot of people using mobile for search prefer to call.
6. One awesome thing you can do with PPC marketing is to retarget your customers from one device to another.
7. More PPC Marketing Tips - For each promotion, focus on five to 10 keywords instead of hundreds. Plus, don’t pick the most popular. Choose underperforming yet often searched for keywords.
8. Use PPC campaigns via Pinterest to save a little money since their ads are cheaper. Only do this if you already have a good Pinterest board going.
9. If you have a local business location don’t forget to include PPC add extensions with Google ads that will help your customer find you by providing a map, prices, ratings and more.
10. Your landing pages are critical when you run a PPC campaign. Ensure that you optimize your landing page to match expectations from your ad.
2. Before creating a PPC campaign, ensure that you have your objectives in order. What you’re trying to achieve is of utmost importance if you want to succeed.
3. Consider using Facebook to start your first mobile PPC campaign. It’s easy as a few clicks to get started.
4. Before you embark on a PPC campaign, you need to set a budget for it. The best ppc marketing tip is it should not take away from the rest of your marketing budget but should be an addition to it.
5. If you have a personal business that requires calls to get started set up a PPC campaign that is “click for calls” instead of going to a sales page. A lot of people using mobile for search prefer to call.
6. One awesome thing you can do with PPC marketing is to retarget your customers from one device to another.
7. More PPC Marketing Tips - For each promotion, focus on five to 10 keywords instead of hundreds. Plus, don’t pick the most popular. Choose underperforming yet often searched for keywords.
8. Use PPC campaigns via Pinterest to save a little money since their ads are cheaper. Only do this if you already have a good Pinterest board going.
9. If you have a local business location don’t forget to include PPC add extensions with Google ads that will help your customer find you by providing a map, prices, ratings and more.
10. Your landing pages are critical when you run a PPC campaign. Ensure that you optimize your landing page to match expectations from your ad.
“Adapt to your customers’ needs. They expect it.” – Scott Abel
11. One way to get more traffic with a PPC campaign is to find out what keywords your competition is bidding on and then bid on them too.
12. Remember this ppc marketing tip that your job is to laser target the people you want to click on your ads and not set too wide a net.
13. If you use Google Ads as PPC marketing , the best strategy is you can leverage their customer match with Google Sponsored mail to boost your results.
14. Study your competitors and find out where they’re lacking, ( important ppc marketing technique ) then fill the void and market it via PPC campaign using their keywords.
15. A great thing about PPC campaigns is you only pay when your advertisement has actually attracted someone’s attention enough that they’ll click on it.
16. The first couple of ads you place are just practice. It will take some time and testing to get your PPC campaigns optimized, so don’t give up.
17. When a buyer clicks on your PPC ad, their options should be clear from the moment the page loads (which should be fast). Don’t waste their time by confusing them.
18. Practice making compelling headlines depending on which platform you’re using to conduct your PPC campaign.
19. The first thing your audience sees about your advertisement is the headline. Ensure that you know all there is to know about creating amazing, compelling, and actionable headlines.
20. Your advertisement headlines are essentially the gate your customers must walk through before you can deliver their solution. Ensure that the headlines get their attention.
12. Remember this ppc marketing tip that your job is to laser target the people you want to click on your ads and not set too wide a net.
13. If you use Google Ads as PPC marketing , the best strategy is you can leverage their customer match with Google Sponsored mail to boost your results.
14. Study your competitors and find out where they’re lacking, ( important ppc marketing technique ) then fill the void and market it via PPC campaign using their keywords.
15. A great thing about PPC campaigns is you only pay when your advertisement has actually attracted someone’s attention enough that they’ll click on it.
16. The first couple of ads you place are just practice. It will take some time and testing to get your PPC campaigns optimized, so don’t give up.
17. When a buyer clicks on your PPC ad, their options should be clear from the moment the page loads (which should be fast). Don’t waste their time by confusing them.
18. Practice making compelling headlines depending on which platform you’re using to conduct your PPC campaign.
19. The first thing your audience sees about your advertisement is the headline. Ensure that you know all there is to know about creating amazing, compelling, and actionable headlines.
20. Your advertisement headlines are essentially the gate your customers must walk through before you can deliver their solution. Ensure that the headlines get their attention.
Marketing without design is lifeless, and design without marketing is mute.” – Von R. Glitschka
21. Keywords can define geographical areas your product is available in when relevant. Otherwise, as ppc marketing tips consider using keywords that signal that your product is available anywhere.
22. Don’t give up good SEO practices in exchange for a good PPC campaign. The two go together to achieve amazing ROI.
23. Always monitor your PPC campaign’s performance and tweak it as you go along to get the best results. If you’re always filling in the gaps and improving, you’ll hit the right stride in time.
24. When you set your PPC campaign goals, be realistic concerning your expectations regarding the results. However, be ready for magic too.
25. Monitor all your PPC campaigns to watch out for click fraud. ( must note this tip) If you notice that you’re getting a lot of clicks with little action, look at your landing page but also figure out where the clicks are coming from.
26. If you notice you’re getting a high click through rate to your landing page but no conversions study your landing page to ensure that it speaks to the same audience your advertisement does.
27. If your ad is not getting the expected number of click-throughs try tweaking the headline or the image but not both at the same time.
28. Another important ppc marketing tip is before getting involved in PPC campaigns fully optimize your website and landing pages for SEO. If your website is not user-friendly and search engine friendly PPC won’t help you.
29. If you choose to hire someone to handle your PPC campaigns research the company and find out what type of results they had with other businesses like yours.
30. Spend time and money on serious keyword research before you embark on a full PPC campaign strategy. Every single dollar you spend on PPC is important and you don’t want to waste either time or money.
If you like PPC Marketing Tips and Techniques you may like other Internet Marketing Tips also.
22. Don’t give up good SEO practices in exchange for a good PPC campaign. The two go together to achieve amazing ROI.
23. Always monitor your PPC campaign’s performance and tweak it as you go along to get the best results. If you’re always filling in the gaps and improving, you’ll hit the right stride in time.
24. When you set your PPC campaign goals, be realistic concerning your expectations regarding the results. However, be ready for magic too.
25. Monitor all your PPC campaigns to watch out for click fraud. ( must note this tip) If you notice that you’re getting a lot of clicks with little action, look at your landing page but also figure out where the clicks are coming from.
26. If you notice you’re getting a high click through rate to your landing page but no conversions study your landing page to ensure that it speaks to the same audience your advertisement does.
27. If your ad is not getting the expected number of click-throughs try tweaking the headline or the image but not both at the same time.
28. Another important ppc marketing tip is before getting involved in PPC campaigns fully optimize your website and landing pages for SEO. If your website is not user-friendly and search engine friendly PPC won’t help you.
29. If you choose to hire someone to handle your PPC campaigns research the company and find out what type of results they had with other businesses like yours.
30. Spend time and money on serious keyword research before you embark on a full PPC campaign strategy. Every single dollar you spend on PPC is important and you don’t want to waste either time or money.
If you like PPC Marketing Tips and Techniques you may like other Internet Marketing Tips also.